Search Engine Optimization (SEO) is the process of configuring a website with the goal of increasing its organic search ranking. What good is a website if people can’t find it?

Most recently, Google has implemented mobile friendliness, page speed, and website security (HTTPS) as ranking factors for search results. On-page SEO involves optimizing keywords to target desired search phrases, utilizing meta descriptions to have more control of search snippets, and many other invisible tags and codes that give valuable data to Google. These are among countless aspects that search engines consider to determine a site’s reputation. Search Engine Marketing (SEM) is equally important, as links from other websites are one of the greatest influencers of a site’s credibility.

Photricity Web Design uses many SEO techniques on all website projects, and actively monitors performance to ensure a healthy reputation with search engines. Help your website reach maximum voltage with SEO and other best practices for the web.