To name your ice cream dessert a Blizzard makes sense. It’s cold and swirled together like a blizzard. But how does Culvers get away with naming their clone of the Blizzard a “Concrete Mixer”? Is it hard and gravelly like concrete? Did they get their inspiration from a cement truck? I imagine concrete tasting something like being kicked in the face. I would have liked to be in the room when they invented it. “Lets mix together some sand and gravel and clay and sell it as a dessert. Maybe people will become attached to it when it hardens in their throat!”